Recovery · Private Practice · MAUNi Ecosystem

AI-supported recovery coaching, private practice systems, and professional referral pathways.

David Collins uses practical technology, AI-supported systems, and human-led recovery coaching to organise enquiries, support follow-up, connect people to the right pathway, and strengthen the MAUNi recovery ecosystem.

Talk to the AI Assistant David Collins Coaching ↗

David Collins

Master Recovery Coach

15 Harley Street · London

25 years · 3 continents

SA · UK · NL · Zambia · Uganda

TM UK00003783965

"Technology helps organise the work. Human care, judgement, and accountability remain at the centre."

The Collins Ubuntu Framework

Built in the field. Protected on record.

Developed through twenty-five years of lived and professional practice across South Africa, the United Kingdom, and the Netherlands — the Collins Ubuntu Framework is a documented, trademarked, multi-jurisdictional body of original intellectual property. Not a theory. A working system, deployed in treatment centres, coaching practices, peer training programmes, and universities.

Pre-2021 · SA

Framework Developed

Built through lived practice in addiction recovery and community development.

Sept 2021 · Ethereum

On-Chain Timestamped

20 components minted on Ethereum. Immutable prior art, 8 months before filing.

May 2022 · UK IPO

Trademark Filed

Classes 16 & 41. Publications, coaching, training standards.

Sept 2022 · Registered

UK00003783965 Granted

Entered the UK register. Licensed to David Collins Coaching. Renewal 2032.

2022–2026

Deployed Globally

Five countries. Treatment, coaching, peer training, higher education, digital.

Core Model

The 4Q Model

Four-quadrant framework mapping the internal and external dimensions of recovery — personal, relational, systemic, and organisational. The operating architecture of the Ubuntu approach.

Core Model

The Continuum

Recovery as a living process, not a destination. Maps the journey from active addiction through stabilisation, recovery, and into sustained wellness and contribution.

Systems

The System

How the framework operates within organisations, communities, and multi-stakeholder environments. Designed for LEROs, treatment providers, and coaching practices.

Facilitation

Creating the Container

The conditions required for genuine recovery work to happen — safety, trust, challenge, and accountability — built deliberately, not assumed.

Archetypes

Calm Lion · GWEN · Everyman

Original archetypes used in coaching and group work to explore identity, recovery roles, and the human patterns that sustain or sabotage change.

Role Framework

Coach · Mentor · Consultant

A clear delineation of three distinct practitioner roles — and how to move between them consciously and effectively within any single engagement.

UK Intellectual Property Office

UK00003783965

Status: Registered · Figurative · Owner: David Collins

Filed

03 May 2022

Registered

16 Sept 2022

Renewal

03 May 2032

On-chain prior art: opensea.io/U-ACT · Ethereum · Sept 2021
0xc020ced1e33e205c86bd2fbdd7cabf459a79128c

Class 16 — Publications & Printed Materials

Educational publications; Training manuals; Printed training materials.

Class 41 — Education & Training Services

Coaching; Life coaching; Personal development training; Adult training; Training courses; Online training seminars; Vocational training; Setting of training standards; Workshops; Residential training; Business training.

Full Provenance Document

Complete institutional record — development timeline, on-chain evidence, trademark registration, legal structure, and global deployment. For funders, partners, and referrers.

Download PDF ↓ MAUNi Version ↓

Live Training · YouTube

Weekly training streams.

Live on London Recovery Coaching ↗

Tuesday AM · Weekly Peer Recovery Coaches Live training for peer recovery coaches. Practical methodology, lived experience, and the tools that actually work in the field. Watch live ↗

Thursday AM · Weekly LERO — Lived Experience Recovery Organisations For lived experience professionals building recovery organisations and communities. Leadership, governance, and practice. Watch live ↗

Thursday PM · Weekly SWP — Systemic Wellness Practitioners For practitioners working across systems — clinical, social, community. Integrating wellness, recovery, and systemic thinking. Watch live ↗

Thinking Out Loud

Journal & Field Notes

Writing from twenty-five years at the intersection of addiction, recovery, community, and practice. Not academic papers — observations from the field, structured by the framework, offered for the people doing the work.

Framework · LERO

Why LEROs Need a Framework, Not Just a Story

Lived experience is the foundation — but without structure, it burns out or gets co-opted. The Collins Ubuntu Framework exists precisely to give lived experience organisations the architecture to survive, scale, and lead.

Recovery Capital · Institutional Memory · CLERO

The 4Q Model

The 4Q Model: What It Is and Why It Works

Most recovery models address either the individual or the system — rarely both at once. The 4Q Model holds four quadrants simultaneously. That is where change actually lives.

Ubuntu Framework · Core Methodology

Practice

The Difference Between a Coach, a Mentor, and a Consultant

Most practitioners conflate these roles — and in doing so, create confusion for themselves and their clients. Clarity about which role you occupy in any moment is the foundation of ethical, effective practice.

Role Framework · Supervision · Ethics

Ubuntu · Philosophy

Ubuntu Is Not a Metaphor — It Is a Method

"I am because we are" is not a motivational poster. Applied to recovery, it reframes relapse, shame, community, and the practitioner relationship in ways Western clinical models have consistently failed to do.

Ubuntu Philosophy · Community Recovery

Recovery Capital

Recovery Capital ROI: Making the Case to Funders

The 2016 US Surgeon General's Report gave us the evidence base. The question is how to translate it into language that moves institutional funders from sympathy to investment.

Funder Narrative · US Surgeon General · U-ACT

Creating the Container

Safety Is Not Comfort — It Is the Condition for Change

The most common mistake in group work and coaching is confusing psychological safety with the absence of challenge. A well-held container is not a soft one.

Facilitation · Group Work · Adult Learning

More entries in development — new thinking published as it emerges from practice.

Watch live training ↗